No cookie cutter approaches here - let's discuss what you need and create an action plan to move you forward.
Successful advertising on radio and television is accomplished through carefully created, strategically scheduled messages. Today’s consumer is accessible through many additional forms of media; and these digital channels provide an opportunity to connect with your key customers.
As a radio station, is your team wearing so many hats you don’t have a chance to create simple, revenue generating promotions? Could you use some thought starters and planning ideas that come to you twice a month to keep you on track?
I’ve built successful Promotions Departments at radio stations where I balanced the importance of securing the buys but being mindful of minimizing clutter on the air.
I grew an Interactive business at radio stations where there wasn’t a model in place. I created custom solutions for clients well beyond the traditional tile and banner ads.
Are you looking for personalized, economical (non-barter) guidance with these areas? Would you like to get a little time back while having an opportunity to bring in more revenue?
Did you answer “yes” to any of these questions? Let’s talk!
Promotional (On-air and Digital) ideas through monthly contract
Plan and Implement Interactive business including sales training
Bi-Monthly eBrief subscription with money making promotional ideas
Sales and Programming training available for event marketing campaigns
“Jennifer is an incredible asset to WTCB FM. She can gracefully juggle a dozen tasks at once without appearing stressed or overwhelmed. She is extremely creative and always eager to take on new projects or add a new skill to her already impressive list of talents.”
- Evelyn Soto, Citadel Broadcasting
“Jennifer took the time to understand the challenges in our market for the past several years and developed an approach that proved to be very effective with our talent.”
- Jennifer Joyner, Columbus Regional Health
“Jennifer was very helpful as a national consultant with our local Radiothon, assisting us in having a successful event during the heart of the recession. I appreciate her knowledge and professionalism.”
- Jack Whisler, Children’s Miracle Network
“Jennifer has vast experience in elegantly and intelligently combining traditional, new media and social media elements to create successful promotional campaigns for her clients and their brands.”
- Deborah Esayian, Emmis Interactive
Do you know your customer? Does your customer know you / your business?
There are so many ways to engage with your audience and your customers – but that takes valuable time that is likely in short supply, right?
With so many messages coming at people on a daily basis, you need to develop that relationship that continues after the sale.
Do you need someone who can help you map out or execute a plan to build loyalty for your brand, without eating up your profits? Let’s talk!
Develop an engagement strategy for businesses for brand loyalty
Create Internal promotions for employee campaigns and External Promotions as part of your company’s marketing plan.
Bi-Monthly subscription available for “Empowering Your Social Business eBrief”.
Contracts for short and long term projects available.